SWC 4: Using Copywriting To Get Anything You Want – Kevin Rogers

I make Kevin Rogers of Copy Chief say things he never intended to; we play a game of Pants / No Pants and most importantly, dissect how to get anything you want using copywriting. Ex road comic Kevin tells how anyone can learn the basics of copywriting to be more persuasive in day-to-day activities. We go on his journey from touring with crusty old comedians to working with copy legend John Carlton with whom he soon found himself a better an. We chat about why the best most persuasive … [Read more...]